5 Elements Of An About Me Page That Converts Readers Into Subscribers

Is your ‘About Me” page falling flat? Are Your Missing opportunities to gain new subscribers? Well, I hate to break it to you, but your ‘About Me’ Page isn’t really about you at all.

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Is your ‘About Me” page falling flat? Well, I hate to break it to you, but your ‘About Me’ Page isn’t really about you at all.

Is your 'About Me" page falling flat? Well, I hate to break it to you, but your 'About Me' Page isn't really about you at all.

I have to admit, when I initially created my blog, the thing I was most excited about writing was my ‘About Me’ page.

I mean who wouldn’t enjoy creating an entire page dedicated to talking about how awesome they are?

Well, if you were around in August when I launched, you may remember that my about me page was, well, ALL.ABOUT.ME.

I mean I pretty much told my entire life story and inserted a picture for every ‘milestone’ I covered.

Needless to say, it fell flat! I literally cringe when I think about it.

You see, your ‘About Me’ Page isn’t really supposed to be all about you.

It should be an introduction to your blog or business and give your readers an idea of what they can expect from you.

Not be flooded with pictures of your engagement, marriage, and your firstborn child (guilty)!

Luckily, my disaster of an ‘About Me’ page is behind me, and I’ve learned which elements are key to creating a flawless, informative, high-converting  ‘About Me’ page.

1. Introduce Yourself – But Don’t Overshare

There’s no doubt that your readers want to know more about you or they wouldn’t have bothered to check out your ‘About Me’ page.

However, there’s a fine line between introducing yourself and sharing your entire life story.

Besides sharing the basics of who you are (name, marital status, number of kids, etc.), don’t forget to share some of your favorite quirks and even an accolade or two.

By doing so, your readers get a better sense of who you are and are able to easily connect with you.

For example, in my about me, I share that “I’m probably the only mom you’ll meet that doesn’t drink coffee”.

Now, while I’m sure that there are other mamas out there that share my sentiments, sharing this particular quirk makes me more relatable to my readers and helps me to stand out!

So be sure to share the things that make you unique – your readers will appreciate it!

2. Introduce Your Blog/Business

Many bloggers have started to refer to their ‘About Me’ page as a ‘Start Here’ page, and I believe that this is why:

Your ‘About Me’ page should ultimately sell your blog/business to your reader.

This is literally the entire purpose of your ‘About Me’ page.

Yup, hate to break it to you but your ‘About Me’ page is more about the reader and what you can do for them than it is about you.

In the blogging world, the most important perspective to consider is the perspective of the reader.

Most times, your reader’s perspective goes a little something like:

“Okay, but what’s in it for me?”

Remember, the ultimate purpose of your blog/business should be to serve others in some way, shape, or form. 

As a result, your ‘About Me’ page should clue your reader in on who you serve and it should also let them know what’s in it for them.

3. Give Your Readers A Taste Of What They Can Expect

Now that you’ve shared a little bit of who you are and what your blog/business is all about, a great way to keep your reader engaged with your brand is to give them an idea of the types of posts/services they can expect from you.

Not only is this a great way to get more eyes on your content, but most likely, when a reader takes the time to visit your ‘About Me’ page, it’s safe to say that they like what they’ve seen so far and chances are, they’d love to see more.

I don’t know about you, but when I come across a blog post that I love, I go and check out that person’s ‘About Me’ page.

If I like what they have to offer and can readily see ‘what’s in it for me’, I typically will binge-read a few more of their posts.

THIS is how bloggers gain true followers that consistently engage with their posts and their brand.

So be sure to link to a post or two!

If you blog about multiple topics, like me, feel free to link to a topic from each category.

4. Provide An Incentive For Your Target Audience

Your ‘About Me’ page is a great opportunity to convert your readers into subscribers!

Again, the primary purpose of your ‘About Me’ page is to sell your blog/business to your readers and as a result, get them to engage with your brand.

A great way to get a curious reader to subscribe to your blog is to point them to a FREE incentive that they can get access to once they subscribe.

If you don’t have an email list I HIGHLY encourage you to start one so that you can begin to build a relationship with your readers outside of your blog.

I use Convertkit for all of my E-Mail marketing needs and I LOVE it! It makes creating multiple forms for different freebies a breeze!

You can check out Convertkit here!

5. Encourage Your Readers To Stay Connected

Finally, the last element your ‘About Me’ page should have is a link to each of your social media channels.

As we all know, social media is a great way to stay connected.

It’s also an awesome way for your readers to get a better idea of who you are apart from your blog.

Since most of us are actively engaged on at least one social media site at any given time of day, it’s important that your social media sites are tied to your primary website.

This way you can ensure that your readers stay up-to-date with the latest news/posts from you – ultimately leading them back to your blog.

Also, if you have a Facebook Group connected to your blog, this is a great place to share it – especially if your reader isn’t interested in your freebie but still wants to be connected to your blog!

There you have it! 

Five Elements of an ‘About Me’ page that actually converts!

What are some ways that you make your ‘About Me’ page work for you?

Share your tips and tricks in the comments below!

Is your 'About Me" page falling flat? Well, I hate to break it to you, but your 'About Me' Page isn't really about you at all.

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  1. I love your tips, especially the one to provide an incentive to your target audience. Many people forget about this, but on your about me page you’re able to convert those one-time visitors who resonate with you into fans for life. Offering them a freebie right on your about me page is a great way to do this. I actually wrote an entire blog post on the anatomy of a kickass about me page, so I totally get how important it is. Keep up the amazing work!

    1. Thank so much!! Yes! I see sooo many about me pages that offer nothing to the reader and as a result, many bloggers are missing out on potential long term readers and subbies. Can’t wait to check out your post about this topic and learn even more!

      1. Gikonyo Leah says:

        thank you so much for this blog post, highly needed keep up the good job

  2. Turquoise says:

    Great tips, also I am 26, love greys anatomy, whatch queen sugar with the hubby and don’t drink coffee loL I’ve never even had a cup of it, hate how it. Smells. Anyways you have a friend in me girl lol great tips !!! Plan on launching my blog soon so this was helpful.

    1. Girl are we related? Lol we have so much in common! I tried to like coffee when I was in college but I just couldn’t do it. Keep me posted when you launch your blog!! I can’t wait to check it out!

  3. Hi Kermilia
    I really liked this post! So informative and logical. I wish I had thought of this myself. Instead, I will just have to copy you 😉 Hope you won’t mind! 🙂 Your blog is so beautiful. You have a fan and a follower here!

  4. Great read! I’ve been struggling with my About Me page. Im going to go take another crack at it after reading your post!

    p.s. my heart hurts that you don’t love coffee. You gotta join us coffee drinking mamas lol

    1. You got this!! I’m so glad you found this post helpful. It took me a minute to really figure out how to piece my about me page together, but once I figured that out, the rest was easy.
      & Giiirllll, I’ve tried so many times to like coffee but it just never did it for me. Thankfully I wake up with energy bc if not, I don’t know what I’d do.

  5. Hey Kermilia!
    Great post, and such good tips on the About Me page!
    Most bloggers get that one all wrong. Keep up the good work!
    Fellow Grey’s addict here! 😉
    Healthy, Savvy & Wise

    1. Hey Stephanie! Thanks for reading! I was definitely one of those bloggers that got it wrong in the beginning haha. Thankful for growth! & Yay for loving Grey’s!! Such a good show!!

  6. Hi Kermilia, love your page and have been blowing you up! >_< Thanks for the tips, I used it for my own "About Me" revamp. It's so hard to do, but you made it manageable! I have a question for you: do you think it's pertinent to use Pinterest for your posts immediately during publishing? I'm not ready to go crazy with Pinterest yet but I have some blog ideas and wasn't sure if I should post them now or hold off publishing until I am optimized and ready to really use Pinterest to the fullest. Thanks again!

    1. Hey Maria! I definitely recommend jumping into Pinterest as soon as you can! It’s definitely a learning curve when using it from a business standpoint, but it’s been HUGE for me in growing my blog! Thanks for reading!

  7. Thanks for this awesome post and this was very useful,keep us the good work

  8. Fantastic read, thank you so much for those great tip. From another mum who doesn’t drink coffee!!! 😂

  9. This was so helpful in making me think my about page is fairly decent. I’m getting the courage to really push my blog since I can’t seem to shake the desire to have one and I love helping people.
    P. S. Mom of boys rock! I have 2 handsome ones myself! I’ll be reading more. Much success to you!!!!

  10. Jen | A Cure for Monday says:

    Thanks for sharing Kermilia! I recently found your blog, and I must say that I love it! There are some great tips here that make me feel inspired to work on my own “About Me” page.

  11. I’ve been struggling to write my “About Me” for over a month! I always felt like I was writing too little or too much about myself and that I wasn’t getting what I wanted to say across. This post has really helped and my “About Me” is finally looking like something I’d want to read on someone else’s blog. <3

    1. I love this post. I’m writing my about me page right now and these tips are awesome! I’m hoping to launch my blog in the next few weeks. Thanks so much for taking the time to write it. By the way, I love your blog!

  12. Great share! I love this,very informative and highly recommended.? Thanks. I have plans of becoming a blogger very soon., I will definitely stay connected to get more tips. Thanks

  13. effosterr says:

    Love this!! I actually found your blog because I wanted to use the same name haha! I’ve been binge reading your posts ever since and you have a reader for life now!

  14. Hey Kermilia! Just found your blog and I love it! These tips are good.

    1. It took me about a week just to write an about me page but thank fully with this post and I can go back and edit it with the tips you shared

  15. Yan Carlos says:

    Loving your blog, learning a lot from it, thank you

  16. thank you so much, I have been having such a hard time with this section.

  17. Love this, and can’t wait to utilize some of your tips! I’m working on re-vamping my blog…I just started a few months ago but have already learned so much on how I can improve!

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