Write An Amazing Blog Post Every.Single.Time

TweetPin974Share18Share992 SharesWrite An Amazing Blog Post Every.Single.Time As bloggers, I’m sure we all have heard…

Write An Amazing Blog Post Every.Single.Time

Amazing Blog Post

As bloggers, I’m sure we all have heard the saying “Content is King”. But how can you be sure that your content hits the mark?

First, consider this fundamental truth: what you write about isn’t nearly as important as HOW you write it.

Don’t get me wrong. You definitely want to be sure that the content you create provides value to your readers.

However, how you write the content has a huge impact on it’s readability. Simply put, content readability refers to how easy your content is to read. The easier, the better!

Readability + Valuable Content = An Amazing Blog Post Every.Single.Time.

Ready to start writing your own amazing blog posts? It’s easier to do than you may think.

Keep reading for a small list of tips and ticks that you can start utilizing today!


1. Identify The Goal Of Your Blog Post

Before you sit down and write the first word of your next blog post, stop and think about what you want to accomplish with your post. What’s your goal? How is this blog post going to help you accomplish something to help you move forward with your business.

Here are some questions you may want to ask yourself:

  • Are you writing a post that you hope will get shared across social media and grow your reach?
  • Are you writing a post that also invites readers to join your email list so you can get back in touch later?
  • Are you writing a post to get the attention of a big brand you’d like to work with?
  • Are you writing a blog post to start a conversation with your existing readership?
  • Are you writing a blog post with the end goal of selling your readers a product?
  • Are you writing a blog post to start a conversation with a fellow blogger in hopes of growing a mutually profitable relationship?

All of the above are valid goals for your blog posts and I’m sure you can add a few more to that list. The important thing is that you are aware of what you’re trying to accomplish with your post.

Start with the end in mind. If your goal is to get the attention of a big brand you’d like to work with for example, think about a post you can write about your experience with one of their products.

If your goal is to grow your list, think of a topic that’s complimentary to your opt-in offer freebie. Write the content and then transition into an invitation to join your list and download the free offer.

Do you see how much easier it is to craft goal driven blog posts when you know what your goal is before you sit down to write? You can also reverse engineer the entire process and make sure everything flows well and leads your reader to whatever action you want them to take at the end.

Being able to do that is pretty powerful stuff since it allows you to craft different posts strategically.

Setting goals for your posts allows you to put your blog in the position to not only grow your audience, but make money blogging as well.

2. Write Attention Grabbing Titles

The title of your blog post is arguably the most important part of your post. If you don’t grab your reader’s attention with the title and get them to actually read the post, nothing you put inside the post matters. It doesn’t matter how great and helpful your content is.

It doesn’t matter what offers or affiliate links you have in your post and it doesn’t matter who sponsored you to write it. If you can’t get them to read it, the blog post doesn’t do you much good.

More importantly, as far as getting organic search engine traffic, your title is one of the most important factors when it comes to getting your content to rank.

Of course there is much more to be learned about Search Engine Optimization but a good title, with the right keywords in it, can do wonders.

The easeist way to accomplish this is to start with a working title for your post and craft your content.

Then, come back and work on the finalized headline, implementing as many of the tips below as you can.

3. Make it Interesting and Tell The Truth

You want to write an attention grabbing headline but with that comes the temptation to hype it up and stretch the truth a bit.

While that may get you some extra clicks, there’s a huge trade-off. You’ll lose credibility if you’re exaggerating or telling little (or big) white lies. You see a lot of those headlines on social media. You click through and end up disappointed because the post doesn’t fulfill what the title promised.

Instead, make it interesting without all the hype and stick to the truth. A great way to do that is to think about what’s in it for your readers.

– Keep it short and engaging

Shorter titles tend to do better with click-throughs on both your blog and social media. Keep it short and to the point and think about engagement straight from the title of your post. Ask your readers a question. Make a statement that makes them think. Put numbers in your titles to get them thinking about what’s in the content (i.e. My 5 Best Tips To …)

Keep an eye out for titles that catch your attention. Copy and paste them into a swipe file and see how you can tweak them for your own needs and audience

– Work In your keywords

Last but not least, don’t forget to work your keywords into the title. I tend to do this last. Always write for your readers first and then work in what you need to do to make sure the search engines recognize what your content is about.

Ranking well for something your readers don’t want to read or don’t want to click on doesn’t do you much good. Focus on your audience and then optimize for search afterwards

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3. Break Up Your Content And Make It Easy to Scan

Let me ask you something. How much content is thrown at you on any given day? It’s a lot, isn’t it? We’re bombarded by articles, social media posts, emails, podcasts, videos etc. We come across a lot more content than we could possibly consume any given day. And chances are that a lot of it is good stuff.

As a result, we’ve all gotten pretty good at scanning and then picking and choosing what we actually want to read, watch, or listen to. And that’s why it is important to break up your content and make it easy for your readers to scan through it.

If you can’t show them at a glance what the post is about, chances are pretty good that they’ll move on to something else. Here are a couple of different things you can do to break up your post and make sure it’s easy to scan.

– Use Headings & Subheadings

Take a look at this post. Do you see how I’m breaking the different elements of making a post easy to scan down into subheadings? You can do the same with your blog post.

Think of the outline of your post. Each point in your outline could be a subheading. Start with those and then fill in the content.

Or if you prefer, start with the content and then go back and add the sub headings. Create the content and work in the subheadings in whichever way works best for you. The only important thing is that they are in there before you hit publish.

– Keep Your Paragraphs Short

Reading online is a lot different than reading something on paper. Books, newspapers and magazines can get away with long paragraphs. Online it’s a different story. Text is harder to read on digital devices and our attention span keeps shrinking.

One of the most effective things you can do to keep your readers reading is to keep your paragraphs and sentences short. Don’t make it much longer than three or four lines.

– Use Lists And Bold Important Key Terms

Next you want to go through your content and see if there’s anything you can present in the form of a list.

  • Use a list instead of several related sentences.
  • Use a list to share examples.
  • A list is a great way to break things up and grab your reader’s attention.
  • Lists can be as long or short as you need them to be.

And let’s not forget about other formatting options. Bold important key terms, italicize them, or underline them for emphasis.

All of these formatting options make it much quicker and easier to scan a piece of text and figure out what it’s about without having to read every single word.

4. Engage Your Readers And Encourage Interaction

Blogging can feel like a very one-sided conversation sometimes. You’re sitting there, typing away, and sharing content with your readers. But you don’t hear anything back. They read and respond with silence.

The good news is that it doesn’t have to be that way.

Blogs were designed to facilitate engagement and communication. There’s a reason you can leave comments and all it takes is a little encouragement to get your own readers to do that on your blog.

Combine that with a little social media interaction and there’s no reason you can’t turn this into a fully engaged conversation that will help you grow a loyal base of fans.

Interaction helps too because with each email your readers send you, with each comment they post, and each social media post they write, you learn a little more about your target audience and how you can best serve them. And that right there is the key to becoming a profitable blogger.

But how do we get the ball rolling and encourage our readers to interact with us bloggers?

We do it by asking them questions, by asking them for feedback and by encouraging them to share their opinions – right from our blog posts.

Let’s say you’re writing a post about getting your baby to sleep through the night. Within the post, ask your readers what their own experiences are with their infants. Ask them to share if they are struggling with getting enough sleep right now because baby wakes them up every few hours.

Encourage them to share their stories and tell them exactly where and how to do it – by leaving a comment below.

Now the next step is crucial. As soon as you see that first comment or two pop up, reply to them and keep the conversation going.

Not only will you have a great conversation with the reader that commented (and a chance to form a deeper relationship), seeing you reply also shows other readers that you care and really want to hear from them. And that’s what’s going to encourage more and more of your loyal readers to comment.

Try out these tips and watch your traffic and engagement skyrocket.

You may even rank higher on Google!

Be sure to let me know how they work for you!


Amazing Blog Post

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48 Comments

  1. Moving Through Momhood says:

    Really great tips! I like the idea of making sure you’re engaging your readers by asking questions…I’m going to work on that. And focusing on getting them to subscribe is a good tip too.

  2. Love ur blog. Great information, I needed this, thx 😉

  3. The Cinnamon Mom says:

    I definitely get lost in my world sometimes and don’t always have an intentional goal ☺️ Great reminders and advice!

  4. Such a great post! Loved your tip about keeping your goal in mind.

  5. Nice tips! I am very new to blogging and these tips are very helpful. The part I struggle with is writing a attention grabbing title. I will keep working on it. Thanks for sharing!

  6. Great tips!! Read your bio… now I know another mom that doesn’t drink coffee! I thought I was the only one!

      1. The Cinnamon Mom says:

        I don’t do caffeine, either! Surviving off of pure will and determination some days!

  7. The one-sided convo is so real. Definitely great tips to consider. Will be adding more questions for more engagement!

  8. Thanks for for reminding of some of the things that I have probably heard, but bear repeating. I certainly will reference this when I sit down to write my post.

  9. Hi there!
    Thanks for a great and detailed post!
    I think you are so right about being focused on the porpuse of your blog. Not just whether it is to attract brands or clicks but in general when writing (I believe) one should always focus on WHAT is it I want to say.
    Haha, you had my smile with the copy and paste of titles that catch your attention, and use it for your own post. I keep a little note in my wallet with titles I see online that I live, and might write about. Thought it was just me being copy-cat 😉

    1. I totally agree & I’m so glad that you found this helpful! I keep a little note of titles in my phone haha. It does kinda feel like being a copy cat but I like to think that we all find inspiration somewhere. Haha!

  10. Great tips! I’m a new blogger so I found this post very helpful. I’d like to think I’m writing engaging content so far, but still being so new, I just really never know lol.

  11. Wow, I’m so impressed with this article. This is extremely helpful. I have JUSt learned how important titles are and I’ve been seeing a huge difference in number of visitors once I realized that. My earlier post titles were not so good, looking back. But it’s all about growth right?! Thanks for the great article! Would love it if you took a look at https://www.heyjode.com

    1. Awe yay! I’m so happy that this post was helpful for you! I struggled soooo much with my titles in the beginning but I’ve seen a huge increase in traffic since making them more engaging! I’ll definitely check your blog out!

  12. Thanks for the tips! I never have even thought twice about headings and subheadings, I’m going to have to implement that in my next post. There’s so much to learn, I loved this post.

  13. Pinning for the next time I start a new blog post! I started blogging 3 months ago and didn’t realize there is soooo much to do with your blog sometimes it’s overwhelming. Thanks for the great content I’ll be sure to use!

  14. This is such a well written post with so many great tips! I definitely need to get better at more attention grabbing headlines as well as shorter paragraphs in my posts. Thank you for sharing.

  15. relaxedmomma1 says:

    This is such a great post. I am not a natural writer so it can be hard for me to get my point across in my posts. I will be trying to implement these tips! Thank you.

  16. It is obvious that you have had a bit of practice at writing blog posts. Great advice for anyone just starting out or someone that has been blogging for a while and needs to take their blog post to the next level. Very useful tips.

  17. Get ideas to put your thoughts in order before writing. I want to work an awesome post every single time! 😀 Good advice.

  18. These are some great tips. I currently keep my post every simple and only bold important sentences, but I think I am going to start trying some new styles.

    1. I used to do that too because I thought it was sleek looking haha now that I use the subheadings though, I’ve found that the overall writing process is a lot easier.

  19. These are such great tips! I am terrible at most of these of things. I will definitely give more thought to my titles and stop forgetting those subtitles.

  20. theterrificfive says:

    These are awesome tips, I wish I can write posts as “readable” as you! You master this whole “writing the perfect post” thing … well, perfectly!

  21. Kermilia, you’re so amazing! As usual, this is a wonderful post! You have the best advice. I wish I would have known you when I first started blogging, I could have used your help ❤️

  22. Most, if not all of my blog posts are an attempt to solve a problem that I had, or an expansion of a random thought I had. I try to make the blog post title what I would’ve typed in Google (or what I did type in Google!), or at least close to it.

    These are great tips you posted, by the way!

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