6 Elements Of A Flawless Blog Launch

Here are a couple of steps that you can take to make launching your blog a lot less stressful so that you can enjoy the process and reap the benefits.

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Congratulations on finally making the leap to start your very own blog!

Launching a blog can be both exciting and anxiety-inducing.

I did SOOOO much research on the proper way to start a blog and I’ve also had my share of hiccups when I finally mustered up the courage to start this blog!

That said, it’s best not to rush the process. 

Launching a blog will take a good bit of time and preparation BUT, when done properly, it’ll definitely pay off in the end.  

Here are a couple of steps that you can take to make launching your blog a lot less stressful so that you can enjoy the process and reap the benefits.

Do Your Research

Anyone who knows me knows that I research EVERYTHING!

If you truly want to succeed in the blogging world, you can’t go into it completely naive.

Granted, there are a TON of things that you won’t learn until you actually do them, but it definitely doesn’t hurt to learn as much as you can before you start.

One of my favorite blogging resources is Pinterest, of course!

Before I started blogging I read everything I could about how to start a blog, how to grow an email list, how to make money blogging, etc.

I’ll admit that most of these concepts were foreign to me, but once I became familiar with the terminology and the overall “how-to” of it all, things really started to click for me.

Besides, it’s probably safe to assume that if you’re reading this post, you’re doing research right now, and let me be the first to reassure you: 

It WILL pay off!

Define Your ‘Why’

If you’re starting a blog and have no real passion or purpose for doing so, it’s likely that you won’t be in it for the long-haul.

However, figuring out your ‘why’ is easy and it doesn’t have to be this long, drawn-out, inspirational mantra.

For me, aside from the fact that I had blogs on almost every free platform in the past, I started THIS blog for two reasons:

1. To Give Myself A Creative Outlet (bc as a SAHM I desperately needed one).

2. To Make Money

While your ‘why’ may not be the same as mine, it can very well be that simple.

Maybe you have a passion that you’d like to share with others.

Maybe you have knowledge on a certain topic and would like to educate others.

Or maybe, just maybe, you want to make money doing something you love while being able to spend more time with your family.

Whatever your ‘why’ is, just know that it is enough! 

The greatest benefit of knowing your ‘why’ is that when you get burned out or discouraged, you can remember why you started and reignite that fire inside!

Pick A Niche

There are seriously SO many niches you can get into and profit from.

The last thing you want to do is to get into some ‘boring’ niche – one that you don’t even really like – just because someone told you that it would make you money. 

I mean think about it, you want to wake up each morning amid the chaos of your usual mommy duties and STILL look forward to your work.

The Solution: pick a niche that already fits into your day-to-day life. 

For example, if you’re a mommy to twins, then you might want to launch a mommy blog promoting twin products and sharing some of your favorite twin parenting hacks. 

Maybe health is something you advocate for your family. You can start a blog that focuses on different ways to improve your family’s health. 

Remember, your niche doesn’t have to be something that you’ve already mastered. It can be something where you begin blogging about your journey and you share with your audience what works and what doesn’t. 

The possibilities are endless! 

Create Evergreen Content

One of the best things I did for my blog before I launched was that I wrote and published multiple posts for my audience to read as soon as my blog went live.

Why?

Well, sure, once you launch, you could get a decent spike in traffic just from the sheer curiosity of others checking out your brand new site.

However, it’ll be pretty short lived if you only have one “get to know me” post published.

It’s better to give your readers a taste of what they can expect from your blog in the future.

Before I launched I had about 8 posts published and two posts saved as drafts so that I’d be ahead of the game.

You definitely don’t have to have this many posts published but I’d recommend having at least 3-5 solid posts before you go live.

Build Awareness

This step is CRUCIAL!

If you want people to actually care that your blog is launching, you HAVE to create awareness.

I mean, you could just launch and hope someone discovers your blog on the good ole world wide web, but those odds are slim.

But how can you build awareness if your blog hasn’t launched yet?

One of the easiest things to do is to build hype around your launch date.

Make it feel exclusive!

Get people excited so that they are actively anticipating your launch.

A word of caution here though, be 100% sure of your launch date BEFORE you decide to share it with the world.

All that anticipation goes out of the window if you don’t deliver on your promises.

A week before my launch date, I dropped a small teaser on my Facebook and Instagram pages.

This was my first actual ‘announcement’ of my blog launch.

I didn’t want to put the word out too far in advance of my launch date because I figured people would forget. 

Instead, I wanted to be able to build upon that hype in the days to come. 

Three days before my blog was scheduled to go live, I dropped cute little teaser photos to continue to build anticipation around the launch. 

This method helped me ensure that an audience outside of my friends and family (love y’all!) would be visiting my blog the day that it launched.

Start An Email List

In addition to building awareness, I learned (through countless hours of research) that building an email list, in the beginning, would no doubt pay off in the long run.

But how the heck do you start an email list when your blog isn’t even live?

Create a landing page!

A landing page is kind of like a place holder for your blog until it launches.

I created a landing page for my site that included a countdown to build anticipation and a space for those who were interested to leave their name and email addresses to be notified when my site was officially live.

This proved to be a great strategy for me and helped me gain a decent number of subbies before I launched. 

There are a bunch of free email providers that you can use when you’re just starting out. I’ve heard great things about Mailchimp!

However, I personally utilize Flodesk for all of my email needs. I started with a free 30-day trial and I was HOOKED!

Convertkit makes it so easy to create multiple opt-ins without having to create a new list for each one. 

There are so many amazing features that I’d have to dedicate an entire post to it BUT you can check out Flodesk for yourself here. 

Launch

You’ve put in the hours and the hard work and now it’s time to let your blog shine! 

On the day of my blog launch, I dropped my final teaser photo and instructed people to go and check out the site for themselves. 

Over the next couple of days I continued to promote my blog and highlight a few of the posts that I had published on the site. 

This allowed me to have steady traffic over the next couple of days and gave me the confidence I needed to continue churning out quality content. 

Since then I’ve had over 20k page views and counting!

While these are some of the most crucial steps I took to ensure that my blog launch was a success, I lay out my exact steps and strategies in my Blog Launch Checklist. 

It’s packed with over 20 crucial steps to take to ensure that you blog launch goes smoothly. 

Sign up below to grab your FREE copy today!

Happy Blogging! 

Kermilia