This post is sponsored by CaseApp. All thoughts and opinions are my own.
If you’re struggling with creating your brand and/or pinpointing your brand’s identity, check out these branding tips for the modern mompreneur.
If you’ve been a long-time reader of the blog, then you know that The Millennial Stay-At-Home Mom Blog has come a lonnng way!
I started with a logo that I made in Canva (which was terrible) and to be honest, there was nothing unique about my brand.
As a content creator, of any kind, it’s extremely important that we have a brand that stands out from the pack.
While there is no one size fits all definition of ‘brand’, I’ve come up with a definition that I believe sums it up pretty well:
A brand is the unique identity of a product or business, that distinguishes it from others and leaves a lasting impression on whoever interacts with it.
That said, your brand is made up of a variety of different elements that ultimately create your brand’s identity.
So if you’re struggling with creating your brand and/or pinpointing your brand’s identity, check out these branding tips for the modern mompreneur.
It Starts With A Message
Before you even think about the visual aspect of your brand, it’s important that you are clear about the message that you want to get across to your audience.
Is your goal to inform?
To be relatable?
To provide a service?
To provide support?
Remember, your message will depend greatly on who you’re wanting to reach so it’s crucial that you know your audience(who you’re trying to reach/help).
Your Brand Personality
Don’t worry, we’re gonna get into the visual aspect of things here shortly.
You need to specify your brand’s personality.
Think about it like this…
If your brand had human characteristics, how would it come across to your readers/customers
Would it be serious? Witty? Empathetic? Motivational?
A great way to figure out your brand’s personality is to think about what traits your target audience would be most attracted to.
For example, I knew that for The Millennial SAHM, I wanted to encourage, educate and inform.
So I took that and considered what my overall tone should be when I’m writing.
Once I had my brand personality somewhat figured out, it was time to convey that visually.
Your Logo = First Impression
As I stated above, I started with a logo that I made in Canva.
I would post it here buuut I rather not relive that.
You know what they say..
“A for effort” right?
Well, that’s true, to a degree.
Your logo is the first thing that people see when they come across your brand.
Similar to first impressions that you have with people in real life, the first impression of your logo could very well make or break for a potential reader/customer.
If you’re just starting out, I highly recommend getting an inexpensive logo created until you’re able to really hash out the details and figure out what you want your logo to convey.
Have you ever noticed that most social media websites (not including IG), use the color blue for their logo and branding?
Facebook, Twitter, and even WordPress rely heavily on the color blue in their branding.
Apparently blue invokes feelings of trust and dependability.
There’s an entire science to colors and marketing, which I won’t get into here.
However, this all goes to say that the colors and overall aesthetic that you choose for your brand will have a pretty big impact on how it’s received.
So choose wisely!
Helpful tips as it relates to blogging:
-Always have a white background on your website, as other colors will make your text difficult to read.
-Always use a dark text because lighter colors are difficult to read.
-Choose 2 to 3 colors that are different yet complement each other. This will help you maintain consistency on your site.
Which brings me to my next point…
Once you’ve decided on your brand personality, logo, and brand colors, it’s important that you maintain consistency.
You want to ensure that your Logo, Alternative logo (if applicable), signature, and graphics are consistent across the board.
This means that whenever someone comes across your content, they know that it belongs to you – even if your logo isn’t on it (blog graphics, signature, etc).
This includes being consistent across any platform that your brand is present on.
So if your brand is present on Facebook, Twitter, and Instagram, it’s best to try to use the same picture and user name (if possible) on each platform.
If you’ve never heard of CaseApp, you’re in for a treat!
I received this gorgeous laptop skin and custom iPhone case and I am IN LOVE!
CaseApp specializes in custom phone cases and laptop skins.
They even have ready-made designs if you don’t want to create your own.
I’m excited to be partnering with CaseApp to give one of my readers a free product from their site.
Head over to my instagram to find out how you can be entered to win!